Hypothetical scenario: you’re a high school student, who is having some problems with some school work. Specifically, you can’t for the life of you figure out how to properly add error bars showing standard deviation on your graph in Excel. Let’s make things more interesting and also just say that this is happening at 11:30 PM.
So what do you do?
Do you do the sensible thing, and perhaps take approximately 5 minutes to Google the problem and find a solution? Or do you try your luck messaging Ben Pettis at this late hour of the night, and hope that he’ll help?
A shockingly large number of people choose that first option.